And then theres the big twist: it was a contest! Although ads are supposed to fill you with desire irrespective of actual need, the companies actually dont particularly care why you buy so long as you do. The end result, sure, if thats your thing. Venus acknowledges not just any razor will do for shaving where your skin is most sensitive -- which is why its developed its Venus razor for pubic hair and skin with its patented irritation defense bar, offering a smooth shave where blades barely touch skin. Shave Plan. Manscaping is very much a thing, and has been for years. Fd Up is way off base! "It's Time to Care (For Your Pubic Hair)" is one of the current commercials being aired by Gillette Venus. Agreed! No soft porn. Gillette Venus for Pubic Hair & Skin Gentle Trimmer Plus 1oz Smoothing Exfoliant Visit the Gillette Venus Store 6,711 ratings | 38 answered questions Style: Trimmer + Exfoliant About this item GENTLE HAIR REMOVAL: Lateral skin protection fins offer a gentle removal of hair in the pubic area. I dont understand why Gillette thinks I as a woman want to see some other woman shaving her stubbly pubic hair off when Im relaxing watching a TV show. Well start with a song about pubes, sung by pubes. Based on my own online research and an informal survey of people in my circle, this ad for Venus seems to be divisive even among women in the target audience. I had to watch it twice to even guess at what people found so pearl-clutchingly offensive. Please if your kids are old enough to hear that the 13 year old VIRGIN Mary gave birth and raised it with a 30 something year old theyre old enough to see pubic hair. Gillette Venus, Princess Nokia Drop a Song About Pubic Care Gillette did not create this ad to empower anyone. "Its Time to Care (For Your Pubic Hair) is one of the current commercials being aired by Gillette Venus. One of my readers is pretty pissed off at having to see this ad while watching TV with a teenage daughter and his 6-year-old grandson. London-based journalist, Flora Gill, called for entry-level porn for children? The findings on pubic language are released as the brand launches its new Venus for Pubic Hair & Skin Collection, which includes a razor, exfoliant, shave gel and serum, designed specifically to . We dont need a visual. Everyone. It seems like all the ads are showing perfect skin and shiny hair, but what about this other world inside your underwear? the strand sings. As I said in the review, the Gillette ad is just too raw for a mass medium like television, and others agree. The ad isnt for men. Wow, just saw this disgusting commercial for the first time! I am sick of seeing this commercial come up every time I watch t.v. The colors are vibrant, lush, and green, the pool tranquileverything ideal and fantastical. Try and find some solace. You may unsubscribe at any time. This is a great ad and it hits their target market and provides a solution to an issue that women have. This is three generations of family caught in the crossfire of Gillettes very public pubic-hair pruning a man, one of his teenage daughters, and his grandson. A point that I thought Id made clear in my article. Nobody has chosen to see one. How Venus Direct Works. By using iSpot.tv, you accept our, Dollar Shave Club Dr. Carvers Easy Shave Butter. To close, I think the bottom line here is that very few TV viewers, male or female, want or need to see people of either sex shaving their crotchal areas on TV. Hi, Im a pube! she announces before breaking into a Broadway-style tune, singing of her plight as a lowly, gnarly curl, hoping to be treated like her colleagues who spring forth from other parts of the body. As the commercial reaches its musical climax, a chorus of synchronized strands belt out, Why the mass hysteria about the pubic area? Advertising does influence and they know this. Exactly no one needs to see x-rated commercials ugh sicko. I cant imagine this ad will generate more sales than people vowing to no longer purchase products from this company. Also, if you really think the Schick ad is going to get guys to buy bikini razors for their girls, then you dont understand that ad or men (but especially men). OK, here is another great example of why television is not the right medium for this type of ad. The positioning here for the guy is minimal. Free Shipping at $35. Is it because it is near her vagina? By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Women would rather read about it in a womens magazine than see it broadcast it on TV for every man, woman and child. You should come to the UK for all kinds of cringeworthy ads that appear well before the 9pm watershed, just when you are sitting down for dinner with your family. So, for the launch of its line of pubic area hair removal and skin care products, the brand began its #SayPubic platform. We dont need to see this. We've received your submission. I agree with you, Ct, and so do many others. We women know how to use a razor and in delicate areas. . This ad is inappropriate as are some others being aired now. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), Lets talk about diversity in TV commercials, trimming bushes ad for Schicks Hydro Silk TrimStyle razor, the inundation of race and other minorities in advertising, https://thecrankycreative.com/jeremys-razors-commercial-the-shot-heard-round-the-ad-world/, https://adland.tv/adnews/gillette-first-shave-transgender-son-2019-30-usa, encourage children as young as age 4 to change their gender identification without their parents consent. For Princess Nokia, partnering with Venus to help people get comfortable with saying pubic and to show up in the world as their truest self, was a natural partnership. Now, the brand continues their #SayPubic campaign with an encore featuring special guest and female rapper Princess Nokia. This is disgusting. Is there such a thing as privacy? As a songwriter and rapper, I connect with my fans by helping them show up as their truest selves. Holy shit, Arione, you werent kidding. Theres no need for anyone to know whats going on behind closed doors. Recently I saw a commercial of a womans face between another womans legs who are obviously in stirrups talking about some kind of deodorant for private parts!! I named this blog The Cranky Creative for a reason, and this is one place where you will find truth in advertising. Get over yourselves. No one does this with clothing on. Finally, pubic hair and skin is [sic] getting the attention it deserves, says Gillette. (And lets just take a moment here to say that every human on the planet has the right to shave, or not shave, however much, of any part(s), of their bodies that they so choose and its none of anyone elses fucking business.). Gillette knows this. So disappointed! Thats precisely what Gillette and model Nicole R. Rasenti have done in this new TV commercial for the Venus for Pubic Hair and Skin razor. I would argue that *no one* needs to see this, Esther. Venus For Pubic Hair & Skin Razor - Gillette | Ulta Beauty The packaging too, features the words "pubic hair." Its impossible to shift a societal norm that has been in place for centuries overnight! Gillette did not create this ad to empower anyone. I think I have this right: the Schick ad is ok, but the Gillette is not. The 60-second music video finds the animated curly lamenting, You can find tutorials for the masses for doing brows and curling lashes, but influencers wont mention me. Why are you reacting so negatively regarding a product that addresses human issues. Trash pandas like you are the problem with the world today. I will never buy products from this company again. So often, brand purpose and other virtue signaling by big corporations is just bullshit disguised as social consciousness to trick gullible consumers into buying from them. You have more power than you think. Ive never liked the brand. Women know where and where they dont shave. A new ad by Gillette Venus which features a singing, dancing curly strand is encouraging women to take pride in their pubis whether shaved or not. I had a chance earlier to read your other blog post about the inundation of race and other minorities in advertising and in addition to all the diversity groups mentioned there, I would like to add that the advertisements for womens clothing are currently so saturated with plus size and larger models that anyone below these sizes would think there was nothing available to them by certain brands. Last years campaign was inspired by research conducted by Venus, which found that while over half of women support the accuracy of using anatomical terminologyover colloquial terms like bikini and down thereonly 18% of women actually do. We were thrilled to see so many people taking inspiration from The Pube Song last year and feeling empowered to use anatomical terms to describe their bodies, said Dana Malcolm, senior brand director at Procter & Gamble, in a statement. Younger viewers are seeing more than they should. We were thrilled to see so many people taking inspiration from The Pube Song last year and feeling empowered to use anatomical terms to describe their bodies, Dana Malcolm, Senior Brand Director, says. Its as if morality has just been rejected & FORCED out the door! Absolute bullseye. The 1-minute spot sees our cartoon hairoine perched on a bathtub soap dish, belting out the woes of life as the bodys most maligned cuticle. The Drum | Ad Of The Day: Gillette Venus Enlists A Singing Pube To Its even kind of therapeutic Im a step ahead of talk. *results from a 2021 survey of 250 US women conducted by Venus, Venus/P&G Beauty And thank you for the drive-by shitpost. As I said to Lacey, I really dont think this ad is meant to target men at all. Shes pretending to shave her thigh wearing something with more cover up than a bikini. Commercials are not programming. Take the bush off. The only reason to show this is to attract attention to their brand in a salacious and uncomfortable way that will make me remember them when I buy my next razor And oh believe me I will remember you Gillette I as a woman will remember you embarrassed mothers and fathers and children and teenagers and grandmothers for no better reason than so you could sell more razors. Dont worry, well find them. Or, how about the flap that occurred last week when London-based journalist, Flora Gill, called for entry-level porn for children? Bad for Gilette saying women need to shave at all! Gillette TV Spot, 'Proudly Making Quality Razor Blades More Affordable', Philips Norelco OneBlade TV Spot, 'Finally' Song by The Isley Brothers, Gillette Proshield Chill TV Spot, 'Shields and Cools as You Shave', Schick Hydro Silk TrimStyle TV Spot, 'By the Pool', MicroTouch Solo TV Spot, 'Full Body Control', Venus For Pubic Hair & Skin TV Spot, 'Thin Skin: Prep, Protect and Maintain', Venus Pubic Hair and Skin Razor TV Spot, 'Piel delicada' [Spanish], This site uses cookies to provide you with a great user experience. Sounds like smart advice to me, Rebecca! Most razor and shaving products opt for a spa. Its right there in the name, so go ahead and say it. Do us a favor and stay away from all children everywhere. Tampons? Absolutely agreed, Janet. The song Its Time to Care (For Your Pubic Hair) featuring Princess Nokia debuts on all Venus social media channels today. Either way, its too divisive to be a good ad. Thats a sale. In case you missed it, the ad literally shows a closeup of a womans crotch while talking about shaving pubic hair. In any case, its not just the quick cut of the models crotch thats the problem. Below: A far superior UK ad for a similar Gillette product, the modestly-named Venus Bikini Precision Trimmer: https://thecrankycreative.com/wp-content/uploads/2021/04/gillette-venus-bikini-precision-bikini-area-hair-removal-commercial-UK.mp4. My man absolutely drools over this ad. They blast immoral and indecent behaviors in ads and billboards and call it ok. Because people dont have a firm foundation of truth, they are tossed to and fro with whats not ok. Those who oppose those indecent behaviors are ridiculed and called intolerant. No suggestive anything, Other than providing a damn good razor to get the job done. If you cant understand that you are part of the immoral problem in our country. Now, now. Can you imagine going back in time with your style and pissing everyone off by showing your ankles?? Procter & Gamble's Gillette Venus rolled out this piece to further de-stigmatize the care of pubic hair. The ad is beyond vile and degrading. Theres no need to embarass our 85 year old parents or confuse our 7 year old kids. Its women who will buy the product. It does my heart good to see others speak up and call out the hypocrisy of neo-fascists like Fed up. SAY PUBIC!Now, 'You can do you!' But Gillette, apparently, is too edgy to give a damn. Yeah, as a mom, I love for ads to teach my kids to use degrading slang for my private parts. As a songwriter and rapper, I connect with my fans by helping them show up as their truest selves. DISTURBING Gillette Venus dancing pubic hair commercial! The reason I like Schicks trimming bushes ad so much is because it is fun and flirty perfect for its target audience. Gillette Venus Launches New Venus for Pubic Hair & Skin Collection and Maybe you should deal with some larger issues than pithy crap like this. You think the model in this ad looks modest? Gillette has a bigger market share that Schick, especially in mens razors. Whats your point, Randy? I bet you dont teach your kids about sex, alcohol and drugs either huh? Our new collection not only offers women more options for pubic grooming than we ever have before, but starts a new conversation about using language that accurately and respectfully represents the female body., Need a credit fix? Kind of sad to think it must be men because a female old enough to shave doesnt need a demonstration. Mens quality razors, shave sooooo much better and last far longer, because they shave tougher scruff on Mens faces that get shaved more often, but need to be easy on a face and careful to not cause ingrown hairs as easily. Shaving isnt sexy. They need entry level porn@ A soft core site where everyone asks for consent and no one gets choked etc.. He can give you the free gift of grace. Theres nothing diabolical about this little follicle., So take care of your pubic hair. Published February 15, 2021 Advertiser Venus Advertiser Profiles By the way, folks, this drive-by shitposter didnt even have the balls to provide his real email address. Now I absolutely despise them all together. Gillette appears to be going down a similar path. 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Email:ntarko@hellommc.com, Gillette Venus Drops an Encore to Its Viral Pube Song, Partnering with Princess Nokia to Inspire You to #SayPubic, Internet Explorer presents a security risk. Venus also recently added a Gentle Trimmer and Hair \u0026 Skin Softening Oil to its popular Venus for Pubic Hair \u0026 Skin Collection, providing even more options to care for their hair and skin in the pubic area.We were thrilled to see so many people taking inspiration from The Pube Song last year and feeling empowered to use anatomical terms to describe their bodies, Dana Malcolm, Senior Brand Director, says. Thanks for writing, Chris. Seriously boys, fucking try it. Last year, the hygiene brand debuted its musical theater pube seeking acceptance from the masses. This world is a horrible mess!! Its impossible to shift a societal norm that has been in place for centuries overnight!, Need a credit fix? Gillette Venus For Pubic Hair And Skin Womens Shaving Kit, 1 Venus Who is Gillette trying to appeal to? And i will tell you how I feel about you trying to manipulate me while making life a little more crass for everyone by deliberately not buying your razors. Also, the razor refills come equipped with a For example, Thinx, the period-proof panty company, caused a stir with a number of ad campaigns during the past five years, such as one depicting fruit that some would say is reminiscent of certain parts of the female anatomy. Im guessing women will have to figure it out for themselves. NEWS FLASH, LADIES! Venus collaborated with the female rapper to produce Its Time to Care (For Your Pubic Hair) featuring Princess Nokia, debuting on Venus social platforms today. Product Features. Depending on who you talk to, Steve, this ad is either empowering to women or exploitative. Im not even going to discuss whether I like this ad or if I think its effective. Despite the controversy, a survey conducted by Gillettes ad agency indicates that women are overall supportive of open discussion on health issues unique to women: Of the 250 respondents, more than half agreed that society has dictated womens grooming, and 56% hope for more realistic depictions of women in advertising and media, according to Fast Companys report. Men are sick. However, we know that a year later there is still more work that needs to be done. And we all know children repeat what they hear. A worthy follow-up to last year's "The Pube Song"--for which BANG Music won the AMP Award for Best . Submissions should come only from actors, their parent/legal guardian or casting agency. Come off it, twitmeyer. And if Im a parent of a young kid, the last thing I need is for advertisers to come into my home, uninvited, and start conversations for us about pubic anything. There are things in this world that are not trying to assault you. Check out our FAQ Page. Whoever trimmed their lil bush the best is the winner! Prep for your shave with 2-in-1 Cleanser + Shave Gel, groom with precision with the Pubic Hair & Skin Razor, and maintain your smoothness with Daily Soothing Serum. Or sing it. Methinks you are in too much of a hurry, Anonymous. That ad too drew plenty of criticism, but to the best of my knowledge, it only aired after prime-time viewing hours or during shows intended for mature audiences. Seriously, everyone in advertising is so obsessed with creativity and being creative, and then when Schick rolls out a cute visual metaphor (that quite impressively shows off what the product can do), people complain about it. Gillette Venus Intimate Grooming Razors for Women, 1 Venus Razor Bikini Trimmer, 2 Razor Blade Refills, Pink Visit the Gillette Venus Store 16,622 ratings | 58 answered questions Style: Handle + 2 Refills See more About this item Don't settle for shave bumps and ingrowns. You need to keep some things private. Look at how brave and stunning your tirade is. I love that Venus is using all means necessary to get people comfortable with saying pubic, says Princess Nokia, co-writer and featured artist. Dont want to admit that shaving down there would be a pain in the ass. And if these companies are thinking they are being forward thinking showing the truth of shaving behind bathroom doors, then why dont they show spouses shaving their husbands backs. See all Cranky ad reviews | Go back to blog home page | Subscribe for free. For that reason, Im excited to be working with Venus to advance this important message that gets more women comfortable talking about their bodies.. It created this ad to sell razors. Watch the sequel to Venus' pubic hair musical | Ad Age Watch the sequel to Venus' pubic hair musical Rapper Princess Nokia joins the brand's singing pube searching for acceptance By Parker Herren Published On Jul 14, 2022 To Continue Reading.. Venus for Pubic Hair & Skin Our new lineup takes care of your hair and skin down there with precision razors and grooming care. If theyre strong yet gentle enough for a mans face, they should be good for your nether regions as well. The video debuted on Venuss social media channels. In May 2021, the brand encouraged people to #SayPubic with the launch of the Venus for Pubic Hair & Skin Collection, an array of hair removal and skincare products that care for the pubic area whether hair is there, gone, or growing. Copyright 2023 American Family Association. Care to elaborate? Even in this voyeuristic world, theres no need to be see things that weve been doing for ages. Gillette Venus Made a Song Dedicated to Pubic Hair | POPSUGAR Beauty But in recent years the brand has undergone a revamp, trying to shake off accusations of "toxic masculinity . None of that has anything to do with a razor commercial. or daily as a gentle cleanser. Advertising is a shotgun, not a rifle. Its ok to say our name They have gone too far. See Apple and Chinese forced labor as one example. No one in their right mind would support BS like this. Witness the Pube Song video linked above. If Gillette only ever ran this ad after 9 p.m. or during shows with mature content that are already aimed at adult audiences, I would have less of a problem with it. We see an almost realistic woman (with tattoos, of course, because edgy) shaving that pain in the ass spot just under her bikini line. The campaign aims to normalize conversation around body parts like the pubic areain an effort to make women feel more comfortable about grooming there. Agreed! The ruling from society was Ewww When it fires, anything near the target is caught in the spray. Bob Garfield. Gillette's latest ad addresses pubic hair in song - Fast Company Will shave it all off if you request me to remove the whole commercialLyrics: \"You can find tutorials for the masses, for doing brows and curling lashesBut influencers won't mention me, is the word 'pubic' blasphemy?Yeah, you could ask your Mama, who wants that kind of trauma?Hope can be found - for your pubic mound!..\"LET'S MAKE SOME NOISE! How to Remove or Trim Pubic Hair - Venus Couldnt agree with you more. Email:nghiem.m@pg.com, Marina Maher Communications And in the. Gillette adverts are most commonly known for their chisel-jawed male models, women flaunting silky-smooth legs, and "best a man can get" slogan. P&G's Gillette Venus seeks to normalize pubic hair with quirky tune The lack of a visual metaphor and overt talk of pubic hair are jarring to most peoples sensibilities which is why, if you read the comments from both reviews, youll find not only more complaints about the Venus ad, but more complaints about the Venus ad from women. Shot gunning on linear TV, no. Finally, I think its pretty presumptuous of you to say that men are too lazy or whatever to groom themselves down there. You sound like a person who has suffered a lot. Its a fantasy, yes, but much closer to reality. MyAnhNghiem Kids DO NOT need to be exposed to this In 2019, sex toy company Dame filed suit against New York City subways for pulling out (no pun intended) of a deal to run their risqu posters in trains ads that read, simply, Toys, for sex alongside an image of one of their devices. That would have been stunning and brave, wouldnt it? In the case of the latter, brands such as Billie razors and Veet razors have given the thumbs up to having hair wherever you want it, while EOS recently celebrated a TikTok creator who has been teaching her fans the best way to shave their lady parts. I dont agree with you at all that the Schick ad objectifies and heavily sexualizes women, or that its message is youre not good enough (where on Earth did that come from? We consumers can make a difference.
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