Getting someone to laugheven a littlewill boost your chances of success. The touch base email has a bad reputation. What are they passionate about? Weve compiled a list of 15 great ideas to help jump start your next email. Calculate commissions and pay your team accurately, and on time. Otherwise, youll find yourself needing to touch base a third time. By writing a subject that is motivating and positive, they will think of your email as their favorite thing in the morning. Maybe its that youre approaching a deadline, or you have a case study relevant to them, or you discovered a trigger event. On sales prospecting calls, that gatekeeper is typically a receptionist or assistant. For instance, it works best if you had previously invited them to something and they never responded, or if youre now inviting them to something in that email. Your snippet can be anything from an intro that includes the recipients name, a thought-provoking question, or even just the first line of a story. Its like saying, Lets catch up or Lets make small talk.. Everyones become blas tothis one. However, for particularly tricky, difficult, or downright silent prospects, it can be exactly the kind of strategy that finally breaks through. You made a connection and want to stay on their radar, Pleasure chatting with you, [prospect name], They gave permission to circle back later, Adding a touch of urgency and specificity. But what exactly makes for a good subject line? If you want your clients, colleagues or friends to work with you, ask them! Why it works: It shows this isnt your first touchpoint and indicates that youre serious. Let me know if youd like to talk about [relevant product or service]. In fact, follow-up emails achieve greater response rates than initial emails. It also shows that you arent just a spammer who should be ignored. Events like promotions, product launches, and new rounds of investment present a great opportunity to reach out to your prospects and customers in a way that comes off as natural. This is just as much a line of etiquette as being professional, so take care not to cross it. When I see an email with the subject line "catching up" or "touching base" I immediately categorize the email as somebody selfishly wanting something from me. 70 Sales Email Subject Lines That Get Opened, Read, and - HubSpot Let them know what you want to talk about in the body of the email and you are good to go. Spied a story that reminds you of a previous conversation? Its definitely not one of the best email subject lines. The subject line is the first place an email recipient looks out before deciding if to open the email or not. Its easy to dismiss someone asking for a potential meeting sometime soon, but when someone asks you for a meeting at a specific date and time, the typical response is to check your calendar. Get straight to the point. Touching base email subject lines should be written in a way that will make the recipient have an interest in opening the email.. While sending 20 emails over a two-week span would be considered spam, theomni-channelapproach demonstrated with this subject line shows that youre seeking a genuine connection and are going to be respectfully persistent. You could write a subject line like, Up for a hike? or Thinking of you on the trail. These types of subjects show that youre thinking about the recipient and what they might enjoy, making them more likely to open your email. It is designed to make sure that this person knows what the employee's needs are and how the work is progressing in order to be able to help them if needed. "Let's touch base" emails are boring. Again, notice here that you dont need to include a hard pitch or a request for a specific commitment. Good contact data is key.. We're on a mission to help you build lasting business relationships. The conclusion is short and sweet and reiterates the main points of the message. What is the recipient supposed to do next? It means to reach out and check in with someone following a meeting, interview, or another form of communication. Keep the subject line short, simple, and easy to remember so that it will get opened up by the person receiving it. What to do after a meeting: Use your notes and action items tosend a follow-up email within one hour after your meeting. Yesware compared the reply rate of Next steps as a follow-up email subject line to their average reply rate and found it can achieve up to a 70.5% open rate and a 49.6% reply rate. Reason to Reach out: There is a change in industry regulation. On top of that, it piques their interest by sharing that theres one more thing they left out. Use them in combination with or to inspire your own creative ways to continue conversations. Simple, straight, and to the point. Lastly, you can grab the download below to get 30 additional examples & templates! The new email Formula: NEW: [Blog Post Title] Example: NEW: How Slack Generates 100,000,000 Website Visitors Per Month Groove HQ uses this little trick well to make opening emails about their latest blog posts more desirable: 2. Subject Line #5: Loved our chat. If they don't feel comfortable talking about their work or ideas with you, it's up to you to find someone else that will listen. Pro tip: Try A/B testing to find what works best, especially if youre sending your invite to a wide audience. Your email subject line can simply say "touching base" when sending any of these types of emails to your contacts: 1. You can use your congratulations just as a way of keeping up appearances or as a way to bring up a product or service that your contact might find useful in light of the trigger event. Keep yours this short to give your email a greater-than-50:50 chance of being opened. When used correctly, the Touching Base email subject line can be a powerful tool for driving open rates and conversions. This email subject will make people feel good about themselves, which is just what they need after a long day. Heres what to ask. The ideal length of an email subject line varies between mobile, desktop, and tablet devices, so keep this in mind as you craft the perfect one-liner for your sales email. Its best to pair this subject line with some sort of provocative statement, useful content, or other resource the recipient might find valuable. This will help to narrow down what your email is about, making it easier for the reader to decide whether or not they should open it up. Most people only scan their emails and if the subject line doesn't catch their attention, they will simply delete it without reading it. It points out some interesting tips about hiring and marketing.. Browse our knowledge base to find answers. Most people only scan their emails and if the subject line doesnt catch their attention, they will simply delete it without reading it. How does [date and time] work for you? See how easy it is to build lasting relationships with Copper. You schedule the callback, but in the meantime the prospect forgets all about it and when you ring back, you guessed itno answer! The 50 Best Email Subject Lines For Sales (+ 10 Tips For Writing Your Personalization is easy in Mailshake with mail merge, which fills in names, companies, recent awards, and other personal details about your recipients. Either way, this subject line is getting opened more often than not. Pro Tip: Save yourself 30 minutes with this proven template. You dont want to sound too general, but you dont want to come across as a stalker either. When being nice and inquisitive got you nowhere, 16. Email content: Short paragraph (include a link or attachment if possible) focused on ONE thing. Conversation starters, like the subject line above, are a safe bet, because everyone loves trying new restaurants. By Graham Collins January, 2023 6 mins. But a pro tip here is to ditch any unsubscribe links, whitelist requests, or housekeeping verbiage at the top of your email that might unintentionally show up in the snippet. Why it works: The ultimate goal of a follow-up email is typically a call or meeting, so why not throw a Hail Mary and ask for one? They gave permission to circle back later, 5. The Don'ts. Prospect: Wasnt interested at the time and didnt give you a good time to follow up. One way to do so is to simply start a dialogue with them. Not only do they come off as wasteful and inconsiderate of the prospects time, they simply dont work. Thank you! Are you over email? Emails of this kind are far more likely to make an impact and elicit a favorable response compared to messages that are vague, rambling, or insufficiently personalized. Introducing {!Speaker First & Last Name}. EXAMPLESof touch base emails & templates. Subject lines that imply same-day send times as meetings receive more opens and replies than reminders sent days before and meeting follow-upssent days after. For More: How to write a good email subject line That Opened 10x. The other party may not be able to give an immediate answer, creating an awkward situation. Why it works: For one, it shows this isnt the first time youve attempted to reach them. 4. Reason to Reach out: Its December and youve found a recently published article on an area that the prospect is interested in. It shows youre prone to mistakes, just like everyone else. The Dos and Don'ts of High-Performing Email Subject Lines - HawkSoft The subject line above shows that youre grateful for their time and sticks out in their inbox, since it highlights the relevant meeting you shared. One of the best ways to stay top of mind with your prospectswithout coming across as intrusive or pushyis to send them a resource you think theyll find valuable. Why it works: Some people like to be sold to in a specific way. The Touching Base email subject line is a great way to make sure your emails are opened and read. So, next time youre crafting an email, take a few extra minutes to think about who youre writing to and what might interest them. First Line of Message Do not start your email in your subject line, because your recipients may not open it to read the rest of it. Having a friendly, conversational tone that shows youre human, on the other hand, will seem genuine and be more likely to elicit a response. Many automation platforms, like Mailshake, connect directly with your CRM and many other tools through native and Zapier integrations. Your submission has been received! Surprise them with an upgrade, shine the spotlight on them, or throw a party. A touching base email subject will also help you make a good first impression. can automate your processes, minimize your headaches and, most importantly, save you time. Youll need something a little more imaginative and precise in order to get through to your contacts. 107+ Creative Boutique Slogans & Taglines 103+ Catchy Accounting Slogans & Tagline 109+ Creative Flooring Slogans & Tagline What do you think about our new website?, Were sorry, heres a coupon for 10% off your next purchase, Check out these new offers just for you!, These items are selling fast, get them while you still can!, Were having a sale on XYZ products this week only!, Back in stock: XYZ product youve been waiting for!, Looks like you need XYZ product, we have it in stock!, Congrats on your new job/house/baby/etc., heres a gift from us!, In case you missed it: top news stories from the past week, Its that time of year again: our annual customer survey is now live!, Thankful Thursday update: this week were highlighting, Upcoming webinar: ABC with expert XYZ, Our office will be closed on XYZ date, heres what you need to know, Were hiring! Instead of saying "Checking in" or "Touching base," opt for "Let's take a look" as a follow-up email subject line. Good contact data stems from asking the right questions on your first engagement, as well as doing your initial research to find common ground, possible pain points, and other areas you can use to create a connection. And a generic lets touch base email just isnt going to cut it. On a scale of 1-10, how excited would you be to receive that as an email? Reason to Reach out: The company just announced they are attending an industry event. Keep it short. Whatever the reason, make sure its meaningful to your recipient, not just you, and refer to it in your subject line. The prospect expresses mild interest, but theres no budget until later in the year. Just seen some excellent reviews of [their product or service] on [review website]. The phrase touching base is often used in business contexts when reconnecting with someone (e.g., just touching base) or proposing to make an appointment with them (e.g., lets touch base). What to do about it: Take one minute to tailor your subject line to the value you provide in your email. You made a connection and want to stay on their radar, 4. I hope you found this blog helpful. With a little effort, you can write an email subject thats sure to stand out among the rest. You could manually check all your customer records daily or write reminders for yourself on sticky notesor, you could do a lot of other, much more productive things with your time instead (like get even more clients) and have your CRM simply tell you when its time to follow up. Web design agency targeting e-commerce business to improve website and traffic, Sample Follow up Email to Prospective Client. Its no secret that the key to a successful email campaign is getting your recipients to open your emails. Great news! Lets book some time to talk about [topic]. Maybe you notice a lead signed up for a free trial or your company's newsletter. Heres another benchmark email analysis of 386M emails. Something went wrong while submitting the form. Instant activation, no credit card required. As a result, an email . RingCentral's cloud-based business phone system lets you make and receive secure calls using your carrier minutes, Wi-Fi network, or cellular data across all your devices. The best email subject lines for content promotion Sharing content via email can help drive traffic to your website and give exposure to content that your readers might not know to search for online. While pulling this email subject line off takes a little research and finesse, its totally doable. On average, the maximum subject line is about 60 characters long before it gets cut off by the email provider. A bit of gratitude makes you more memorable. Im happy to answer any questions you may have. Adding a touch of urgency and specificity, 13. The problem is that easy and effective dont always go hand in hand. Theres nothing entertaining or interesting about it at all. Youve got something you want to say, and likely wont give up until given the opportunity to do so. Which is the first step in getting them to touch base with you. 6) Dont make a statement that can be interpreted as rude or unprofessional. Youve followed up several times with no success, 14. Neglect it, and your campaign suffers. I'm doing well today, and I just wanted to let you know." How To Write a "Touch Base" Email: Definition and Uses Touching base email subject examples:1. Subject lines are important for touch base emails. A lot of the time people arent just looking for a vendor, but for a partner someone that can act as a trusted advisor and facilitate a mutually beneficial partnership. (The average open rate for any SL above 5 words is <50%.). But you might also be setting up a time to talk without being pushy about it. Touching base re: Gutter Cleaning Estimate; Another great tip for follow-up email subject lines is to incorporate something specific you discussed when you met (even if it's something off-topic or humorous). Provide a calendar link and ask them to book a slot at their convenience. If your prospect blogs or is active on social media, you can tactfully respond to something they post. The trick here is to forward the link with a quick yet insightful comment. Keep all your relationships in one central place, Build and maintain personalized relationships at scale, See how your business is doing with custom reports, Manage your contacts, deals, emails and more in one place, Save time by connecting Copper to popular apps and tools, Move relationships forward while you're on the go. All rights reserved. For every email you slap this subject line onto, the chances of your email ever getting replied to drops to one in ten. Copyright QuotaPath 2023. 2) Think outside of the box/compose a creative title that will draw peoples attention. It means to reach out and check in with someone following a meeting, interview, or another form of communication. But what if youre looking for something a little different? What is a touching base email? too! For a much better result, make a specific recommendation like this: This makes it easy for your recipient to say yes or no. Dan Vanrenen, the Managing Director of Taskeater, believes that when it comes to writing compelling subject lines, you should write a subject line that encourages them to respond and clearly signals your interest in what they have to say.. Use case 1: A trigger event occurred A trigger event is any action that suggests a lead is considering purchasing your product or service. Email marketing has always been an important part of any companys digital marketing strategy Are you looking for some creative teaser email subject lines ideas? To help your follow-up emails rise to the top, here are 16 follow-up email subject lines you can use to push past all the noise in the inbox and start more conversations. Often, people forget that theres a person on the other side of the message. These brief follow-up emails can work well in scenarios where there might not be a need for more extensive dialogue. Even better, following through on an email subject line like this is very easy to do. MIX IT UP Mailshake allows you to A/B test subject lines and content, so you can measure and compare results right from your platform dashboard. A simple, clear-cut recommendation about what youd like to talk about and when youd like to talk about it makes it easier for your contact to say yes or no. When writing a touching base email, try to give the person you email something they need. While this follow-up technique isnt necessarily a bad one, there are alternatives that could garner much more exciting results. Its probably too pushy to try to snag a sale via email. You can probably see a pattern here: in many cases, you dont need to be as direct as saying, Lets schedule a meeting.. Dont sound like a stalker. You will commonly read that shorter subject lines increase opens. In fact, past five words in the subject line, you fall below 50%. Hybrid work might be in your future. I think it could help take [their company] to another level. The prospect was too busy to engage and asked you to try again on Friday afternoon or In about 3 months. How to Write a Follow-Up Email After an Interview [Templates + Tips] Most businesses send fewer emails than they could for fear of annoying customers. You send a follow-up email and hope for the best. Reality #9: The phrase "touching base" falls flat half the time. Instead, set up automated sequences that include follow-ups with a tool like Mailshake. Thankfully, it easily tees up sharing relevant industry data or competitor insights. Youve drafted the perfect email, but are staring at a blank subject line not knowing what to write. Take a look at the template below to find out how to use a "touch base" email for both the recipient's and your benefit. For one, you can cut the fluff or pleasantries in the body copy and be direct. Touch-base calls are the voice-based equivalents to touch-base emails. To make a message like this work, state what youre looking to achieve and genuinely ask how theyd like to proceed. Whether you want to be this direct is up to you. Great meeting you today, I wanted to share something else. As Josh Slone at LeadFuze says, The more you personalize your subject line, the more benefits you can reap. Let us know in the comments below! To break through this noise, youve got to be different. And if you have a suggestion for replacing lets touch base or other boring business phrases, let us know on Twitter! News, stories and latest thinking on sales, marketing and more. You can also try adding your own subject line to the mix to see how it compares. Sometimes your prospects and existing customers just need a reminder of what you can actually do for them. Here are a few examples to get you started: Hi Janet,I just finished reading this blog, and it reminded me of our discussion about uncapped commissions. Instead of waiting to send a touch base email you can find out their areas of interest and follow up with something to add value to their day. Youve probably seen Touching Base Email Subject Lines lists before. [Your company name] is hosting an educational event about [industry topic] at [location and date]. 7) Use numbers. The goal of this question is to find out whats personally important and meaningful to the prospect. Why it works: Research suggests that 92% of all salespeople give up after just four nos, but that 80% of prospects say no four times before saying yes. That doesnt mean you can get cocky after the fourth touch and assume the deal is done. Good Email Subject lines may be effective when they convey the message, "You will benefit from opening this email." Other times, though, it's preferable to preserve an air of mystery - especially if the recipient's natural curiosity and interest are piqued. . Congratulations on the new rolecant say Im surprised! 23 Examples of Follow-Up Email Subject Lines | Indeed.com Introduction using the recipient's name (e.g. They can smell out automated emails thatrequire littleeffort and usecustom fields like {!First Name}. For how long? It is a short, attention-grabbing phrase that tells the recipient what the email is about. A Personal Thank You Touching base email subject examples:If you have any personal thank yous to give out, consider writing them as a touch-base email subject. 16 Follow-Up Email Subject Lines to Steal for Your Next Campaign Is there something wrong with "Let's Touch Base"? How do you design the best sales compensation plan for your startup? Here's how building a workflow automation like this looks in Copper: You can also integrate your CRM with a calendar tool like Google Calendar, so youll get alerts reminding you about your tasks no matter where you are or which device youre using (in case you just so happen to not already have your CRM open). Touching base email subject lines "Touching Base About The Project" "Catching Up On Recent Developments" "Following Up On Our Last Conversation" "Just Checking In To See How Things Are Going" "Quick Update On The Project Status "Following Up On A Few Things" "Scheduling Time To Talk" "Checking In With An Update" "Requesting A Follow-Up Meeting" Reason to Reach out: The prospects company just launched a new product offering. 20 Other Ways to Say "Touch Base" in Business Correspondence RingCentrals cloud-based business phone system lets you make and receive secure calls using your carrier minutes, Wi-Fi network, or cellular data across all your devices. Lets dive into 15 unique ways to say thanks to your customers. Second, it allows you to concisely convey the main message of your email. Learn how to do sales prospecting more effectively in this free webinar. A true win-win for everyone. The touch-base email can send a strong message that you are invested in this process alongside your candidates and that you respect their time. For instance, you can send your initial email, then call a couple days later, follow them on Twitter the following week, and try emailing again a few days after that. VoIP or Voice Over Internet Protocol (also called internet telephony) to give its full name, has been around for some time now. They say, Lets have a conversation about well, something.. If youre emailing a stranger, put together a subject line that sparks creativity or shows utility to win an open. couldnt resist sharing this article/video/etc. Why it works: Its short, conversational, and to the point. While I wouldnt lead with a subject line like this, it can work wonders after 4-5 failed touchpoints, so long as you follow up properly in the emails body copy. Aim for sincerity and be complimentary without gushing. And they can see the value in the proposed conversation. The solution? Tell them youre behind on your sales quota and that you can give a substantial discount as a result. With a CRM, you can create system-generated tasks that are automatically scheduled based on triggers you set. Do you ever feel like sending a thank you email is a superfluous task? Get this free checklist to evaluate if if you're ready to retire email (and try something different). So, when a sender sets the expectation that there are next steps, it makes the recipient more likely to follow through with these next steps. Step 1 - Qualify interests before agreeing to get back in touch. Example: Hey [stakeholder name]. You might even say that its not funny at all. You have surprisingly many other options with more interesting (and impactful) wording. 10 sales follow-up email templates to boost conversions - Zendesk Oh, and the bonus of using RingCentrals app is that you can have all three of these communication channelsmessaging, video, and phonein one convenient app: When reaching out to a prospect, customer, or project partner, its essential to compose messages that draw the readers attention and compel them to respond. 3) Use an attention-grabbing headline. Use the tips and examples covered in this post as inspiration to improve your business communication. Touching base email subject lines should be written in a way that will make the recipient have an interest in opening the email. Instead, continue to follow-up in a timely manner to show gratitude and stay on their radar. After all, without the opportunity to face your prospect and pitch them properly, even the best sales pitches are worthless. Take the quiz to find out. Try sending something that your prospect would like to read: a new blog post, a white paper, the results of your companys research, or something else similarly valuable. Share it with us below or on our social media channels! However, when prospecting by email, the gatekeeper is often the prospect themselves. If it's a coworker, think about their specific situation and what your email can relate to that. We think youll be surprised. This helps the recipient to see the sincerity of your email. Works on Outlook or Gmail (+ many more integrations), The Best Sales Cadence Based on 33 Million Emails, Email Subject Lines: 10 Data-Backed Ways to Boost Open Rates (+Examples), 20 Cold Email Subject Lines Proven to Get Over 85% Open Rates, Sales, deal management, and communication tips for your inbox. Even though it was used in over 63K times by over 2,000 company domains, this subject line sends your email to the trash or Unread purgatory over 50% of the time (much more than that for recipients checking email on smartphones). 107 Virtual event email subject lines To Sell More Tickets, 11+ Sponsorship thank you letter & Email Templates Samples, email Subject Lines that get open quickly, 111+ re engagement email subject lines to Generate Sales 2x, 131 Subject line for Asking Feedback [Samples Included], How to write a good email subject line That Opened 10x, 107 Announcement email subject lines to Get more Response, 113 Teaser email subject lines ideas to Tease Audience, 103 Travel email subject lines that Audience Loved, 131+ Meeting Request Subject Line Examples & Ideas, How to Greet Like a Pro: 20 Ways to Start Your Letter, 15+ Emotional Thank You Letter To Friend Templates, 11+ Thank You For Understanding Email & Letter Templates, 15+ Thank You Letter For Wedding Gift Templates, 09+ Thank You For Relief Goods Letter And Email Templates, Warning signs of an unhealthy relationship!.
